San Francisco Travel CEO Joe D’Alessandro Wins Destination Organization Leadership Award
Among his many achievements is the development of the San Francisco Tourism Improvement District, which created a unique and sustainable funding structure that has become a national model for tourism promotion.
June 4, 2020 - Destinations International, the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards, has named Joe D’Alessandro, president and CEO of San Francisco Travel, the recipient of the 2020 Destination Organization Leadership Award.
The Destination Organization Leadership Award was created in 2017 and is amongst the association's most prestigious honors, recognizing those outstanding individuals who, through their exceptional work and achievements, have made a significant contribution to the destination marketing industry and a profound difference in the communities they serve.
“As an industry leader, Joe has made tremendous contributions to our sector,” said Don Welsh, President and CEO of Destinations International. “He has been responsible for the evolution of our industry and has had a profound impact on its healthy future.”
The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco.
Since taking the job as President and CEO in 2006, D’Alessandro has driven San Francisco Travel to adopt the San Francisco ethos of community, innovation, openness and change as its core business values. The association has embraced an award-winning comprehensive digital marketing strategy that makes the most of a rapidly evolving technological landscape. It has forged partnerships with and between hotels, attractions, and neighboring destinations to maximize both the visitor experience and organizational goals.
Among his many achievements is the development of the San Francisco Tourism Improvement District, which created a unique and sustainable funding structure that has become a national model for tourism promotion. He led the massive renovation and expansion efforts of the Moscone Center, one of the most in-demand convention centers in the nation. And the association has rebranded and refocused, charting an ambitious strategic course that includes focused efforts in destination management, sustainability, economic development and public policy.
“Joe is more than deserving of this award,” said Jon Kimball, 2020 San Francisco Travel Chairman and Marriott Area General Manager. “His bold yet natural leadership style has resulted in significant growth for San Francisco Travel and the destination. We are very fortunate to have such a strong leader at the helm during this most challenging time.”
Tourism, San Francisco's largest industry, generated record-breaking numbers in 2019. More than 26.2 million people visited the destination, spending in excess of $10 billion. More than 86,111 jobs were supported by tourism in San Francisco.
For more information about the Hall of Fame or the Destination Organization Leadership Award, visit www.destinationsinternational.org.
San Francisco International Airport (SFO) offers non-stop flights to more than 50 international cities on 44 international carriers. The Bay Area's largest airport connects non-stop with 85 cities in the U.S. on 12 domestic airlines. In SkyTrax Passengers’ Choice Awards for 2020, SFO was the highest-rated airport in the United States, ranking third worldwide behind airports in Toronto and Barcelona. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit www.flysfo.com. Follow SFO on www.twitter.com/flysfo and www.facebook.com/flysfo.
United Airlines is the preferred airline of the San Francisco Travel Association.
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